Blog: Labour costs in car manufacturing – just how important are they?
Dave Leggett | 2 May 2012
How do costs compare between a car manufacturing plant in the UK and a plant in Turkey? Earlier this week I got the opportunity to put that question to Tony Walker, Deputy Managing Director, Toyota Motor Manufacturing UK. His answer surprised me. He said that much of the cost of manufacturing is down to parts and logistics. Okay...and labour at the assembly plant? He put that at just 6-8%. I must say I thought it would be a larger proportion than that. Making the C-segment sedan in Turkey for shipment to markets in southern/southeastern Europe therefore makes sense. And Burnaston serves as the manufacturing plant for the higher spec C-segment hatch that mainly sells in northern Europe; no big incentive to go for lower labour costs there on the basis of that kind of percentage.
There's an interesting difference between Toyota and Nissan in their respective UK plant strategies. Nissan uses Sunderland for nichey models like Qashqai and Juke (Leaf from next year). It now brings in the Micra for Europe from India (where, presumably, labour costs and parts costs are significantly lower than in Europe – sufficient to more than compensate for the EU tariff and shipping costs). Toyota on the other hand is using its UK plant for more mainstream cars.
Except that Nissan is now going to make a C-seg hatchback (Invitation-based) for Europe in Sunderland as well...
Well, on average, male and 33.5 years of age, with average annual household income of $175,000. There's some interesting stuff here in a survey of 800 premium brand car customers in China carried out...
US ad agencies have form when it comes to poking fun at outdated perceptions of Europeans. Perhaps this new commercial will be as successful at changing Fiat's image with Americans of a certain age as...
Ford has continued its idea of assembling a Mustang high up inside a skyscraper. First it was done in New York, now in Dubai. But look closely at who was putting the car together....
Some interesting observations here on road safety, its costs and the risks you may run if you choose to cycle or walk, rather than drive, in some places....
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