Blog: Dave LeggettKeeping it simple

Dave Leggett | 21 April 2005

A rare press release issued recently by small volume British luxury coupe maker Bristol Cars tickled our funny bones. You have to bear in mind that Bristol – maker of the esteemed Blenheim coupe – is something of a traditional producer doing things the old-fashioned way. But it and its small band of loyal customers do not mind that one jot. And Bristol, always eschewing growth through volume, is still very much around and still independent. The release may cause cutting-edge engineers in firms like Mercedes-Benz and BMW some amusement. They do have a sense of humour, don't they?

Here's a flavour: “Our transmission has reliable mechanical controls. If you select first gear at 40 mph that is what you will get until you, not a computer, decide otherwise.”

UK: Take a hike, high-tech for high-tech's sake


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