Dave Leggett | 27 June 2003
In Europe, the small car-derived van segment is virtually gone, suggesting either that there is no real demand for these vehicles or that there is a gap in the market. If it's the latter Jumbuck will have the market to itself. Proton is apparently aiming to tap two sources of demand - the traditional small business builder/tradesman customer on the one hand, and the 'lifestyle' customer (you know - bicycles and surfboards etc) on the other. Could be a clever move by Proton; if the market fails to emerge in Europe, they won't exactly have spent a fortune on Jumbuck. I wonder how it may do in Asia?
POST-SCRIPT - You learn something new every day and isn't Google a wonderful thing? (apparently Jumbuck has been on sale in Australia for much of this year):
jum·buck (jmbk) n. Australian. A sheep. [Australian pidgin, perhaps from Kamilaroi (Aboriginal language of southeast Australia) dhimba.]
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