Blog: Jaguar X-Type struggling
Dave Leggett | 6 June 2003
JATO data shows that in Western Europe in the first four months of this year, the X-Type managed around 9,400 sales, almost 20% under the same period of last year. That's bad enough, but in the US it looks real bad: 7,700 units sold in the first four months - over 40% under the same period last year. What is going wrong over there? Is Jaguar failing to break into the new younger market demographics with the X-Type? These numbers - well under targets - suggest that is the case. The bigger S-Type is holding steady.
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