Blog: Jaguar Land Rover’s Virtual Cave
Dave Leggett | 9 November 2010
In the course of my usual top-of-the-day web trawl, I came across a reference to the UK government-sponsored Automotive Council's website. Hmm. That will probably be worthy but a bit dull, I thought. Platitudes, corporate PR-speak, stuff about how Britain needs its high-tech engineering skills for the future, the auto industry's contribution to the economy blah, blah, blah.
Don't get me wrong - that dry stuff is very necessary in a serious industry with serious issues - like the need for investment in value added activities - that require serious consideration. It has to be set out somewhere, but making it interesting or jump off the page (screen, even) isn't easy.
Well, I stumbled upon a gem of an article about JLR's virtual reality design studio. This is just the sort of thing that deserves more publicity and can inspire kids to think positively about engineering. More of this sort of thing, please!
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