Blog: It's tough being a European supercar owner
Graeme Roberts | 26 October 2012
McLaren's 12C Spider: if you can afford one, you might need to hide it from the taxman...
The last thing you might have expected as a supercar owner is the apparent downside in some European countries right now of being a bit too, well, conspicuous, as this article published in Australia, explains.
This is not, apparently a problem to the uber-rich young men from the Middle East who, at enormous expense, fly McLarens, Ferraris and Lamborghinis into London for a 'summer season' of blasting around while keeping one step in front of The Law and parking wardens - not always successfully as the odd gleeful tabloid newpaper shot of a clamped supercar shows.
If the name Wayne Bruce rings a bell, he's the one-time Nissan PR supremo who launched Infiniti in Europe and recently moved to McLaren.
He's not wrong about the new use of astroturf, either. Exactly the same trick was cited by wealthy British expats in Thursday night's reality series about the Greek island of Corfu, currently showing on ITV here in the UK.
With RHD Tesla cars only going on sale in the UK in recent weeks, it's way too early to be talking about the ownership experience. But in the US, it's a different story....
Ah, the old chestnut of the promise of the automotive brand, the core brand values and what the brand says about the driver....
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