Blog: Dave LeggettHypermarkets in China

Dave Leggett | 1 April 2003

Over lunch I've been reading an interesting article off the McKinsey Quarterly website about hypermarkets in China. Rather than following the European/NA model where they are sited on the outskirts of urban areas and aimed squarely at car users, in China, where car ownership is low, they are situated inside urban population centres. Car-less customers buy less on each visit (on foot or two wheels I guess) but make more frequent visits. So, the hypermarket concept is rather different when applied to different lifestyle patterns in a place like China. Good reminder of how important it is to understand local conditions, whatever business you are in. That McKinsey Quarterly website is worth a visit - their automotive industry analysis is good.

http://www.mckinseyquarterly.com/article_page.asp?ar=1289&L2=20&L3=75&srid=27&gp=0


BLOG

Colossal China powers on

I'm starting to get a small idea of the scale of things here in China, but really, I'm only scratching the surface of this vast country....

BLOG

China Hot Pot

Given the startling complexity of obtaining a journalist visa for China - the code 'J2' is now indelibly stamped on my mind - it was with some surprise how swiftly I managed to sail through airport im...



Forgot your password?