Blog: Dave LeggettHurrah! We've come 72nd!

Dave Leggett | 24 September 2008

I have no doubt that Hyundai is a growing and happening brand. Hyundai Motor has done a lot of the right things with its brand over the past decade - in terms of developing the right products and entering/growing in key overseas markets.

But a little perspective is perhaps called for in its PR department in the US where this is the slightly exciteable header on a press release:

Hyundai Claims 72nd Most Valuable Brand in the World in 2008 BusinessWeek/Interbrand 'Best Global Brands' Study

Now, while Hyundai is up against some considerable competition in a list like that and 72nd place may well be a stonking performance on closer inspection, it doesn't sound intuitively like something to shout about from the rooftops. If there was an awards ceremony for this you'd have a pretty long wait before they got to Hyundai.

The release goes on to list the automotive brands where Hyundai is a creditable eighth, even finishing above Porsche and Ferrari (eh?):

  1. Toyota
  2. Mercedes-Benz
  3. BMW
  4. Honda
  5. Ford
  6. Volkswagen
  7. Audi
  8. Hyundai
  9. Porsche
  10. Lexus
  11. Ferrari

If you're interested in this sort of thing: Interbrand Announces the 2008 Best Global Brands


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