Blog: Graeme RobertsHow CarPlay might work in reality

Graeme Roberts | 10 March 2014

Would you find targeted, location-specific ads delivered via CarPlay annoying or useful?

Would you find targeted, location-specific ads delivered via CarPlay annoying or useful?

An interesting blog from Forbes contributor Erika Morphy on how Apple's Geneva launched CarPlay - and the inevitable Android rival still under wraps - might work in reality.

I like this bit in particular: "You are driving by the local shopping center, which has been equipped with ad tech that beams personalized offers to automobiles. Lo and behold, an ad shows up on your dashboard offering 30% off from Yankee Candle, which is funny because you just bought some tchotchkes for your house at Pier One last week online and you could use some candles."

Would you appreciate innovations like that or would such intrusions really annoy?

 

Sectors: Technology/R&D

NEWS

Ficosa, Panasonic, develop toll-paying rear view mirror

Ficosa and Panasonic have signed the first contract for a co-developed product....

NEWS

Renault to set up autonomous demo zone in Wuhan

Renault has said it will set up an autonomous driving demonstration zone in the city of Wuhan in central China....

NEWS

Audi says tech development chief "stepping down" immediately

As heralded by earlier media reports, Audi's technical chief has 'stepped down' from his board level post with immediate effect....

BLOG

Colossal China powers on

I'm starting to get a small idea of the scale of things here in China, but really, I'm only scratching the surface of this vast country....

NEWS

Audi, Ballard, boost fuel cell cooperation

Ballard Power Systems said Audi had issued purchase orders to Ballard to accelerate key development activities under the current long-term technology solutions programme that Volkswagen Group has with...



Forgot your password?