Blog: How CarPlay might work in reality
Graeme Roberts | 10 March 2014
Would you find targeted, location-specific ads delivered via CarPlay annoying or useful?
I like this bit in particular: "You are driving by the local shopping center, which has been equipped with ad tech that beams personalized offers to automobiles. Lo and behold, an ad shows up on your dashboard offering 30% off from Yankee Candle, which is funny because you just bought some tchotchkes for your house at Pier One last week online and you could use some candles."
Would you appreciate innovations like that or would such intrusions really annoy?
I'm starting to get a small idea of the scale of things here in China, but really, I'm only scratching the surface of this vast country....