Blog: Chris WrightHonda Thailand's scrappage scheme

Chris Wright | 17 July 2012

I have been doing the rounds of the car companies in Thailand where in production terms last year’s flooding seems to be water under the bridge with production now pretty well back to normal.

One thing I discovered is that while journalists get invited to attend many new car launches, they don’t normally get invited to a new car scrapping.

That’s precisely what Honda did when it had to after 1,000 of its cars disappeared under the floodwater at its Thai factory last year. To assure the media that the cars would never make it on to the road, the press was invited to witness the cars being cut and thrown into a portable scrapper shipped in to the plant.

Interestingly the move achieved more front pages and TV coverage than any launch event.


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