Blog: He who dares wins
Dave Leggett | 17 June 2003
And then, years later, the Renault Megane Scenic hit the streets. It was an instant hit - Renault had struck a geyser. The Scenic defined a whole new segment and all of the volume makers set designers to work on similar products. As well as attracting the traditional C-Seg hatch/estate buyers, it sucked in sales from the upper medium D-segment also (mainly hurting Ford and GM in Europe).
It has been a phonemenal success story. It offered the traditional minivan benefits seen in the USA in terms of flexibility and utility but - and this was crucial - on a lower medium or C-segment platform. That smaller footprint was the key to making the minivan concept work in Europe. And Renault got to make hay while the sun shone for a few years without any significant competition. Innovation rewarded. Nice to see.
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