Blog: Good sign for Fiat
Dave Leggett | 2 February 2007
I've just been reading a research note issued by Banca IMI which is pretty positive on the new Fiat Bravo - a crucial model for Fiat this year - that is about to hit the European market.
The note points out that the new model has been developed in double-quick time (just 18 months to market from design freeze, 30% quicker than Fiat has ever achieved before) and European launch timing is good with rival models at advanced stages in their model cycles - the long in the tooth Renault Megane, Citroen C4 and Peugeot 307 are key competitors in Italy.
What should really encourage Fiat though is that the car has been getting a predominantly good press in Europe, suggesting that it can credibly build on the image boost provided by the success of Grande Punto. In the C-segment where Bravo sits, Fiat has historically struggled (Bravo's predecessor, Stilo, seen as lacklustre).
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The note from Banca IMI is a good sign for Fiat at least (and Banca IMI's equities analyst isn't known for giving Fiat an easy ride).
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