Blog: GM's mea culpa ads
Dave Leggett | 29 May 2003
But good luck to GM with this. It's a starting point perhaps to getting some of that lost 40% back. And if there's one thing that jars with many, its smug or arrogant advertising that is out of kilter with reality - or perceptions. Admitting short-falls is no bad thing, shows honesty. Mind you, it has to be handled carefully. Road to Redemption? Just how long is that road?
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