Blog: Dave LeggettGetting into a Twizy

Dave Leggett | 27 March 2012

Could something like this be the New Cool?

Could something like this be the New Cool?

Some interesting conversations at just-auto Towers today on car companies' EV product strategies.

Cars like the Nissan Leaf are one way to go. With this product development strategy, the starting point is to create a conventional car but one that is electric battery powered. A laudable objective in principle. But it's quite a challenge for the engineers and ends up, inevitably, being a fairly expensive bit of kit that comes with a degree of range anxiety. In a sense, such EVs are hampered by fighting for customer attention on the same ground as very capable (and increasingly so) conventional IC engine B- and C-segment cars. Even customers who voice interest in EVs may have second thoughts due to price when it comes to actually signing up.

Another approach is to go ground up with something much more radical as a transportation concept – the Opel RAKe or the Renault Twizy for example. A 'glorified golf buggy' like the Twizy may be much cheaper to do and may also come with acceptable performance in urban areas. It might even be seen as a 'cool' accessory for young Generation Y types who are attracted to personalisation and high tech. I just wonder if something affordable like the Twizy might stumble upon a sizeable market. However, the line could be very thin between a car like that being seen as either weird/silly or cool/desirable/forward looking though.


BLOG

How Fisher Body did it back in the day

OK, I know I should get out more, but, as well as being a big fan of current auto manufacturing (BMW is always good for an annual show 'n' tell), ...

BLOG

Mitsubishi's not-so-happy history

Mitsubishi is in the news today and it reminded me of a bit of history. Some of you may recall the auto industry and Japanese public were stunned when it emerged in the summer of 2000 that Mitsubishi ...

just-auto homepage



Forgot your password?