Blog: Getting into a Twizy
Dave Leggett | 27 March 2012
Could something like this be the New Cool?
Some interesting conversations at just-auto Towers today on car companies' EV product strategies.
Cars like the Nissan Leaf are one way to go. With this product development strategy, the starting point is to create a conventional car but one that is electric battery powered. A laudable objective in principle. But it's quite a challenge for the engineers and ends up, inevitably, being a fairly expensive bit of kit that comes with a degree of range anxiety. In a sense, such EVs are hampered by fighting for customer attention on the same ground as very capable (and increasingly so) conventional IC engine B- and C-segment cars. Even customers who voice interest in EVs may have second thoughts due to price when it comes to actually signing up.
Another approach is to go ground up with something much more radical as a transportation concept – the Opel RAKe or the Renault Twizy for example. A 'glorified golf buggy' like the Twizy may be much cheaper to do and may also come with acceptable performance in urban areas. It might even be seen as a 'cool' accessory for young Generation Y types who are attracted to personalisation and high tech. I just wonder if something affordable like the Twizy might stumble upon a sizeable market. However, the line could be very thin between a car like that being seen as either weird/silly or cool/desirable/forward looking though.
I'm starting to get a small idea of the scale of things here in China, but really, I'm only scratching the surface of this vast country....
Given the startling complexity of obtaining a journalist visa for China - the code 'J2' is now indelibly stamped on my mind - it was with some surprise how swiftly I managed to sail through airport im...
- Recalls redux - the week that was
- Audi S8 plus - if 585PS just isn’t enough power
- Brexit could lift UK auto production – Asian view
- Driving the new Q30, and Infiniti future models
- Ford and Lincoln future models into the 2020s
- Mixed reaction to Tesla's latest plans
- General Motors re-thinks India strategy - report
- Volkswagen emissions scandal hits Porsche SE
- General Motors Europe in profit as records tumble
- Mahle opens vehicle engineering centre in UK