Blog: Getting into a Twizy
Dave Leggett | 27 March 2012
Could something like this be the New Cool?
Some interesting conversations at just-auto Towers today on car companies' EV product strategies.
Cars like the Nissan Leaf are one way to go. With this product development strategy, the starting point is to create a conventional car but one that is electric battery powered. A laudable objective in principle. But it's quite a challenge for the engineers and ends up, inevitably, being a fairly expensive bit of kit that comes with a degree of range anxiety. In a sense, such EVs are hampered by fighting for customer attention on the same ground as very capable (and increasingly so) conventional IC engine B- and C-segment cars. Even customers who voice interest in EVs may have second thoughts due to price when it comes to actually signing up.
Another approach is to go ground up with something much more radical as a transportation concept – the Opel RAKe or the Renault Twizy for example. A 'glorified golf buggy' like the Twizy may be much cheaper to do and may also come with acceptable performance in urban areas. It might even be seen as a 'cool' accessory for young Generation Y types who are attracted to personalisation and high tech. I just wonder if something affordable like the Twizy might stumble upon a sizeable market. However, the line could be very thin between a car like that being seen as either weird/silly or cool/desirable/forward looking though.
Making cars where you sell them makes sense on a number of grounds. It can be a way to save on shipping costs, exploit lower manufacturing costs, avoid import tariffs and reduce exchange rate risks....
The Paris Show seems a long time ago now, but I have been sent a link to a BBC news item in which just-auto's editor makes a brief appearance....
It was interesting to speak with UK prime minister David Cameron yesterday. I didn't have much time, so I went for the European question....
- COMMENT: US JLR plant likely to get a warm welcome
- THE WEEK THAT WAS: Interesting, interesting...
- VEHICLE ANALYSIS: Mitsubishi's top-selling PHEV
- VEHICLE ANALYSIS: 2014 Peugeot RCZ R
- COMMENT: FKG keeps ears on the track in Gothenburg
- Tatkata airbag recall extended to 7.8m US vehicles
- JLR-Chery JV opens China factory
- Daimler restructures cooperation with Tesla
- UK: Vauxhall goes after Ford with Corsa pricing
- Britain better off inside a reformed EU - UK PM
- Jaguar Land Rover: Providing remarkable growth throughout the economic downturn
- PLDB - vehicle cycle plan database (annual subscription)
- Global light vehicle safety systems market- forecasts to 2029
- LMC Automotive's European Passenger Car Production Estimates (annual subscription)
- Ford Motor Company - Strategy and SWOT Report