Blog: Getting into a Twizy
Dave Leggett | 27 March 2012
Could something like this be the New Cool?
Some interesting conversations at just-auto Towers today on car companies' EV product strategies.
Cars like the Nissan Leaf are one way to go. With this product development strategy, the starting point is to create a conventional car but one that is electric battery powered. A laudable objective in principle. But it's quite a challenge for the engineers and ends up, inevitably, being a fairly expensive bit of kit that comes with a degree of range anxiety. In a sense, such EVs are hampered by fighting for customer attention on the same ground as very capable (and increasingly so) conventional IC engine B- and C-segment cars. Even customers who voice interest in EVs may have second thoughts due to price when it comes to actually signing up.
Another approach is to go ground up with something much more radical as a transportation concept – the Opel RAKe or the Renault Twizy for example. A 'glorified golf buggy' like the Twizy may be much cheaper to do and may also come with acceptable performance in urban areas. It might even be seen as a 'cool' accessory for young Generation Y types who are attracted to personalisation and high tech. I just wonder if something affordable like the Twizy might stumble upon a sizeable market. However, the line could be very thin between a car like that being seen as either weird/silly or cool/desirable/forward looking though.
We're digesting the news that TRW will be (subject to the usual approvals) acquired by ZF. Looks like ZF has paid top dollar....
Here we are again. September 11. On that day in 2001, I was in Frankfurt at the auto show....
With the Fiat-Chrysler merger now appearing to be on the final straight, this Non Sequitur cartoon about post-merger scenarios gave me a coffee break giggle....
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- Bayerische Motoren Werke Aktiengesellschaft (BMW) - Financial and Strategic SWOT Analysis Review
- PLDB - vehicle cycle plan database (annual subscription)