Blog: Dave LeggettGetting into a Twizy

Dave Leggett | 27 March 2012

Could something like this be the New Cool?

Could something like this be the New Cool?

Some interesting conversations at just-auto Towers today on car companies' EV product strategies.

Cars like the Nissan Leaf are one way to go. With this product development strategy, the starting point is to create a conventional car but one that is electric battery powered. A laudable objective in principle. But it's quite a challenge for the engineers and ends up, inevitably, being a fairly expensive bit of kit that comes with a degree of range anxiety. In a sense, such EVs are hampered by fighting for customer attention on the same ground as very capable (and increasingly so) conventional IC engine B- and C-segment cars. Even customers who voice interest in EVs may have second thoughts due to price when it comes to actually signing up.

Another approach is to go ground up with something much more radical as a transportation concept – the Opel RAKe or the Renault Twizy for example. A 'glorified golf buggy' like the Twizy may be much cheaper to do and may also come with acceptable performance in urban areas. It might even be seen as a 'cool' accessory for young Generation Y types who are attracted to personalisation and high tech. I just wonder if something affordable like the Twizy might stumble upon a sizeable market. However, the line could be very thin between a car like that being seen as either weird/silly or cool/desirable/forward looking though.


BLOG

A little help for vets settling back in

Sadly, returned vets don't always get the help they need, returning to civvy life with physical and mental scars yet to heal fully....

BLOG

Tesla's Gigafactory - world's biggest building

The hype over Tesla's so-called 'Gigafactory' is reaching new levels with the release of drone footage showing its sheer size....

BLOG

Upcoming LMC Automotive forecasting event and Brexit panel

LMC Automotive has a forecasting event with a very strong European focus coming up....

BLOG

Opel CEO shares 'metrics for success'

Earlier this year, Opel said that CEO Karl-Thomas Neumann would expand his social communication activities to LinkedIn as a member of the "influencer" programme limited to 500 participants worldwide...

just-auto homepage



Forgot your password?