Blog: Dave Leggett"Futuring manager" at Ford

Dave Leggett | 5 June 2013

Every now and then you come across someone and a job title and you think to yourself: now that is a very cool job to have. I have just had one of those moments.

I was looking for something in the investors area of Ford's website and I came across something intriguing that is also on YouTube (below). Sheryl Connelly is Ford's 'Global Consumer Trends and Futuring Manager'. Watch the clip. Fascinating. I like her visualisation approach to getting ideas across. Good to know that in a big corporation like Ford, there is someone tasked to look at longer term socio-economic trends and how they impact markets, future demand for the firm's products.

Speaking of longer term trends, there will be an analysis piece on just-auto later on future urban mobility (provided I don't get distracted, too much...).

 


BLOG

Colossal China powers on

I'm starting to get a small idea of the scale of things here in China, but really, I'm only scratching the surface of this vast country....

BLOG

China Hot Pot

Given the startling complexity of obtaining a journalist visa for China - the code 'J2' is now indelibly stamped on my mind - it was with some surprise how swiftly I managed to sail through airport im...



Forgot your password?