Blog: Friends, family and...complete strangers
Dave Leggett | 16 May 2003
I've just read that GM is making some 200,000 discount coupons available to all of its salaried and hourly employees. A GM spokesperson has said that employees are encouraged to pass the discount coupons over to friends, family members who normally wouldn't be allowed to use the regular family discount, or "perfect strangers" if they please. Perfect strangers? If you want an even cheaper GM, just hang outside the GM factory gates with a sign saying, 'Discount coupon wanted'. Will a discount coupon black market develop and will they find their way on to e-Bay?
Sounds like a slightly desperate ploy by GM. GM and Ford seem to be really going for it now on the 'gimmicky' incentives.
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