Blog: Ford - evidence of progress
Dave Leggett | 7 June 2007
When I recently interviewed Ford's Mark Fields at his office in Dearborn, he got quite passionate about the improved quality on Ford's North American products. As Ford downsizes in North America and plans for a drop in market share, there must at least be some joy today for the employees over the latest JD Power Initial Quality Study results.
It's the sort of good publicity that might just help to break down that 'perception gap' that Mark Fields talked about. In terms of turning around a car company, getting the product right is - along with developing the right manufacturing footprint - critical and Ford is obviously making progress. It's still got a long way to go, but some things must be going right and that's a good sign at this stage.
Interesting to see also that Toyota in the US is not doing so well now and also that Mercedes-Benz is now clearly recovering and getting its quality act together, finally putting the quality nightmare of recent years to bed.
Reinforcing the findings of other recent surveys, a survey by US consumer advice organisation Consumer Reports has found that Toyota's reliability has slipped while Ford's has gained....
I'm starting to get a small idea of the scale of things here in China, but really, I'm only scratching the surface of this vast country....