Blog: Fiat's online marketing initiative
Dave Leggett | 29 June 2007
Fiat Auto has just launched a new website in the UK and it's good, very good. Prospective customers can have a good look at the product, book a test drive and sort out how they would like to pay. The new website has just gone live and is worth a look. The virtual showroom is very impressive. I recommend starting off by clicking on the 'Go for a ride round the showroom' button on the right of the screen.
I'm starting to get a small idea of the scale of things here in China, but really, I'm only scratching the surface of this vast country....
Given the startling complexity of obtaining a journalist visa for China - the code 'J2' is now indelibly stamped on my mind - it was with some surprise how swiftly I managed to sail through airport im...