Blog: Dave LeggettFCA, what's the thinking?

Dave Leggett | 6 May 2014

Okay, we're digesting today's announcements, analysis of the five-year strategy for Fiat-Chrysler is in the works.

One small thing. The new Fiat Chrysler Automobiles (FCA) logo. The letter 'A' with its lack of a 'cross bar' bugs me slightly. 

This explanation on the logo from Chrysler: "The three letters in the logo are grouped in a geometric configuration inspired by the essential shapes used in automobile design: the F, derived from a square, symbolizes concreteness and solidity; the C, derived from a circle, representing wheels and movement, symbolizes harmony and continuity; and finally, the A, derived from a triangle, indicates energy and a perennial state of evolution."

Got it? (Okay, I kind of get the F and the C, but I'm still not totally convinced on the A and its lack of a cross bar.)

Chrysler has helpfully provided a short film of the decidedly low-key installation and unveiling of an FCA sign at the entrance to Auburn Hills. Oddly, a very watchable bit of detail in the creation of a new global automotive giant. I especially liked the way the sign cover fell off to zero fanfare. No, really, much preferable to a big PR fuss. Good job guys!


Fiat and Chrysler Adopt a New Logo

Sectors: Vehicle manufacturers

Companies: Fiat, Chrysler


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