Blog: Dave LeggettFCA, what's the thinking?

Dave Leggett | 6 May 2014

Okay, we're digesting today's announcements, analysis of the five-year strategy for Fiat-Chrysler is in the works.

One small thing. The new Fiat Chrysler Automobiles (FCA) logo. The letter 'A' with its lack of a 'cross bar' bugs me slightly. 

This explanation on the logo from Chrysler: "The three letters in the logo are grouped in a geometric configuration inspired by the essential shapes used in automobile design: the F, derived from a square, symbolizes concreteness and solidity; the C, derived from a circle, representing wheels and movement, symbolizes harmony and continuity; and finally, the A, derived from a triangle, indicates energy and a perennial state of evolution."

Got it? (Okay, I kind of get the F and the C, but I'm still not totally convinced on the A and its lack of a cross bar.)

Chrysler has helpfully provided a short film of the decidedly low-key installation and unveiling of an FCA sign at the entrance to Auburn Hills. Oddly, a very watchable bit of detail in the creation of a new global automotive giant. I especially liked the way the sign cover fell off to zero fanfare. No, really, much preferable to a big PR fuss. Good job guys!

 

Fiat and Chrysler Adopt a New Logo

Sectors: Vehicle manufacturers

Companies: Fiat, Chrysler

NEWS

Mitsubishi Motors Thailand's largest vehicle exporter in fiscal 2016/7

Mitsubishi Motors claimed to have outpaced other large international car makers to become the top automotive exporter in Thailand - for the first time - with export volume of 309,915 units for the fis...

NEWS

Hyundai Motor posts 21% fall to profit in Q1

Hyundai Motor has posted a 21% year-on-year decline to net profit in the first quarter of the year as it was hit by slower sales in China....

BLOG

Colossal China powers on

I'm starting to get a small idea of the scale of things here in China, but really, I'm only scratching the surface of this vast country....

BLOG

China Hot Pot

Given the startling complexity of obtaining a journalist visa for China - the code 'J2' is now indelibly stamped on my mind - it was with some surprise how swiftly I managed to sail through airport im...



Forgot your password?