Chrysler dealers making more money

By: Dave Leggett - 28 May 2009 17:22

Here's something that sounds a little counter intuitive, to say the least. Edmunds.com has found that Chrysler's terminated dealers have actually managed to make higher profits on heavily discounted stock.

Edmunds.com says in a release: 'Despite the terminated dealers selling vehicles at a unusually high discounted rate, overall profit margins for Chryslers dealers actually increased in May. How could this be? There is an intuitive logic around the idea that vehicles purchased from a bankrupt automaker must be a great deal. Consumers accepting this logic actually negotiate less aggressively and pricing trends up.'

So, don't forget to negotiate on that great deal...