Blog: Dave LeggettChrysler dealers making more money

Dave Leggett | 28 May 2009

Here's something that sounds a little counter intuitive, to say the least. Edmunds.com has found that Chrysler's terminated dealers have actually managed to make higher profits on heavily discounted stock.

Edmunds.com says in a release: 'Despite the terminated dealers selling vehicles at a unusually high discounted rate, overall profit margins for Chryslers dealers actually increased in May.   How could this be?   There is an intuitive logic around the idea that vehicles purchased from a bankrupt automaker must be a great deal.  Consumers accepting this logic actually negotiate less aggressively and pricing trends up.' 

So, don't forget to negotiate on that great deal...


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