Blog: Dave LeggettCelebrity endorsement fail

Dave Leggett | 5 November 2013

Hyundai marketing managers in China must have been pleased when they secured well known Olympic champion swimmer Sun Yang as a brand ambassador and TV advertising campaign star.

Yes, perfect fellow to be seen extolling the virtues of the Santa Fe SUV in China.

Oh, but he's had a road traffic accident. Not necessarily a problem, but he can't present a driving licence, so he's in trouble with the police and the attendant publicity is, well, not all that good. Looks like he has not passed his driving test, but likes to drive anyway. And he was in an SUV, but it was not a Hyundai. 

Police detain swimming star for driving SUV without license

NEWS

China market expected to slow in 2017

After a 28m unit market and 14% growth in 2016, the China Association of Automobile Manufacturers (CAAM) has said it expects the vehicle market to slow to 5% growth in 2017....

NEWS

Panasonic to go beyond batteries with Tesla

Panasonic reportedly wants to extend its partnership with Tesla Motors beyond batteries and into self-driving technology, as the Japanese supplier focuses more on the automotive business....

BLOG

Colossal China powers on

I'm starting to get a small idea of the scale of things here in China, but really, I'm only scratching the surface of this vast country....

NEWS

GM resolves US SEC ignition switch investigation

General Motors said it had resolved a US Securities and Exchange Commission (SEC) investigation arising from the company's 2014 ignition switch recalls by consenting to an administrative SEC Cease and...

BLOG

China Hot Pot

Given the startling complexity of obtaining a journalist visa for China - the code 'J2' is now indelibly stamped on my mind - it was with some surprise how swiftly I managed to sail through airport im...



Forgot your password?