Blog: Celebrity endorsement fail
Dave Leggett | 5 November 2013
Hyundai marketing managers in China must have been pleased when they secured well known Olympic champion swimmer Sun Yang as a brand ambassador and TV advertising campaign star.
Yes, perfect fellow to be seen extolling the virtues of the Santa Fe SUV in China.
Oh, but he's had a road traffic accident. Not necessarily a problem, but he can't present a driving licence, so he's in trouble with the police and the attendant publicity is, well, not all that good. Looks like he has not passed his driving test, but likes to drive anyway. And he was in an SUV, but it was not a Hyundai.
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