Blog: Castrol billboard post-script
Dave Leggett | 28 September 2009
There's an interesting post-script to the recent blog item concerning the Castrol billboard campaign that involves a camera reading your registration plate, a DVLA database and the billboard giving you a personalised message on what engine oil you should be using as you drive past. It would appear that the DVLA is in hot water on motorists' privacy and who should have access to such a database.
Looks like Castrol's marketing initiative has backfired a bit (although if it has garnered publicity for the brand, maybe it hasn't). I can imagine a few people were watching to see how it went and may now back off from similar ideas. Good.
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