Blog: Dave LeggettBoiling frog

Dave Leggett | 28 September 2007

It's been a while since I have heard the boiling frog analogy. Rob Golding dredged it up in quite a creative manner in his commentary on BMW's 'strategic realignment'. He's a card is Rob, always up for a few laughs and I'm more than happy to give him a licence to produce some lively copy to illustrate his serious points. Good article from the big man. Anyway, I've reddit, reddit.

GOLDING’S TAKE: BMW leaps clear of boiling frog syndrome


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