Blog: BMW X3
Dave Leggett | 12 May 2004
Graeme Roberts is back from the BMW's X3 drive launch to UK journalists in bonnie Scotland. He gives it the thumbs up and says that as well as being very easy to live with on-road, it can actually perform off-road too. (He's picked up lots of info on the X3 that should find its way into our news later today).
The X3 is the latest episode in BMW's move into new market segments. The upcoming sub-3 BMW 1 Series takes it a step further. Shareholders will be hoping that BMW doesn't drop the ball. After abruptly closing the sorry Rover Group chapter in 2000, BMW decided to concentrate on its core markets and that strategy was hugely successful in profit terms during subsequent years. Talk of the Quandts' concerns rapidly subsided as bottom lines improved.
I can't help thinking though that getting into new segments for BMW poses some risks, although the X3 sounds like a well-executed model. The 1 Series is sure to be a nice product too, although I have met a lot of people who say that they don't especially appreciate its appearance. A BMW turkey? Is that possible? What's that about punishing 7 Series depreciation rates?
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