Blog: Dave LeggettBadge snobbery in China

Dave Leggett | 30 July 2014

Ah, the old chestnut of the promise of the automotive brand, the core brand values and what the brand says about the driver. International brands are highly respected in China and the domestic brands less so. Some have found a neat solution. Just replace that slightly lacking in status domestic brand badge with a more respected international one. Except that it is illegal to do that...

Japanese makes may find this story reassuring. For all the South China Sea islands fuss and occasional airing of general anti-Japanese sentiment, it would appear that many Chinese consumers have much respect for Japanese car brands.  

Jump to the link for the full Nikkei story (but might be access issues).

Extract: "The car had a Nissan Motor badge on its front. But a closer look revealed the model to be slightly different from any Nissan sedans, such as the Sunny. When the car passed by, the D50 logo was still visible at the rear. This is the logo of Venucia, Nissan's China-exclusive sedan."

Swapped car badges flag challenges ahead for China-brand cars

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