Blog: Dave LeggettAussie sense of humour

Dave Leggett | 7 January 2004

Every now and then people charged with fairly dry tasks like to have a little joke. And thank goodness for that, otherwise the world would be a duller place. I guess someone at Citroen's Australian PR office could not resist the opportunity presented by the word 'Fukang' which sounds a little like something else. This was a header from a press release issued down under (we covered the story yesterday). Well, it made me laugh and I applaud its relative edge. Most PR attempts at humour in press releases are terribly laboured, so slipping this fairly subtle one - I wonder how many people missed it - into the subject title deserves a  bit of credit:

CITROËN'S FUKANG BIG NEW FACTORY IN CHINA


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