Blog: Another sunny mornin'
Dave Leggett | 17 October 2003
Happy to report though that I'm at my post with a clear head and that last night's public house rendezvous with an 'industry contact' didn't get out of hand. A lot of the conversation involved Ford, PAG and various execs who have left Ford in recent years. But we also got on to more general brand and product issues. Here's a thought. Was Volkswagen's slow selling Phaeton always viewed as a loss leader and never intended to make any money? The line of thinking is that the car was simply meant to sow the seed of VW as a brand that includes upscale top-of-the-line models. 'Super Passat' then comes along and cleans up and that's where the money is. My 'industry contact' also maintained that VW-Audi customer overlap at the high end is a lot lower than people sometimes assume it to be - less than 10% he said.
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