Blog: Andy Palmer on Nissan in China
Dave Leggett | 28 October 2013
I have come across an interview that Nissan board member Andy Palmer did in Shanghai earlier this year on how Nissan sees the Chinese vehicle market. It's worth a look. The Nissan Friend-ME concept that was shown in Shanghai is designed to appeal to the balinghou generation, the generation that is the product of the one-child policy in China. He also mentions the successful launch of the Teana and Nissan's plans for an electric vehicle for China under the Venucia brand in 2015.
An EV that can also be cool and appeal to the urban middle-class balinghou generation?
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