Blog: A Qoros of questions
Dave Leggett | 20 February 2013
Qoros is a new car brand name that we are sure to hear more about. The project itself, the vision, the Chinese origins matched with international talent, all add up to an intriguing proposition. Starting from scratch in the premium area of the car market is a huge challenge. Will it fly in China as a premium brand with an international feel? How will the cars be pitched in export markets? Could it be 'near premium' - like Honda say, or Lexus in the US with its rebadged Toyotas for that market - rather than be mixing it with the big beast premium brands from Germany? Is there a space for a new brand? Lots of questions. A Qoros of them, actually. Nice summary below from Mark 'Coolbear' Bursa of where we are now with this new brand and its plans. It's a contrast from those scary ADAC crash tests of a few years back. Apologies for the Qoros of cheap puns.
Interesting news today that Ford is significantly raising output of the Fiesta in Germany in Q1 (other models, too, but mainly Fiesta). The move prompts a number of thoughts....
While various parties figure out What To Do with the Hoegh Osaka and its valuable cargo of Jaguar Land Rover, Mini, Rolls-Royce and JCB products, here's how things turned out the last time we covered ...
- What now for docked Hoegh Osaka cargo?
- THE WEEK THAT WAS: New Hondas and the ship's up
- RESEARCH ANALYSIS: Review of instrumentation
- VEHICLE ANALYSIS: Porsche Cayenne S E-Hybrid
- Has Audi reached a model proliferation limit?
- JLR recreates 1948 line for Defender plant tour
- Most cars unscathed by Osaka drama: ship owner
- GENEVA DEBUTS: McLaren 675 Longtail
- Honda changes air bag supplier from Takata
- Automakers anxious to learn Osaka cars fate: Hoegh
- Global vehicle lightweighting - technology, trends and the future
- Global light vehicle OE wheels market- forecasts to 2029
- Global light vehicle engine technologies market- forecasts to 2029
- Global light vehicle safety systems market- forecasts to 2029
- Global light vehicle HVAC market- forecasts to 2029