Car Futures – Rethinking the automotive industry beyond the American model (download)In the wake of the collapse of GM and Chrysler and many of their suppliers, this report by auto industry academics Dr Paul Nieuwenhuis and Dr Peter Wells of Cardiff Business School forecasts radical reshaping of the global car industry.
No conventional management report, Car Futures – Rethinking the automotive industry beyond the American model – is aimed at policy makers, academics, environmental NGOs, and of course, the industry itself. Authors Wells and Nieuwenhuis say, “We hope to shock all of these interest groups at least some of the time as a contribution to the reconstruction of what remains a vital industry.” This report is published by the auto industry research firm Trend Tracker at a time when the industry is about to embark on a period of possibly dramatic change. The prospect widely expected in the 1990s of an industry much the same shape as today’s but consolidated into maybe six global super-companies, is giving way to something much more diverse, both in terms of its products and the companies that build them. Drawing on the history of the auto industry since mass production began in Detroit, the authors argue that the crisis of the once-‘Big Three’ (GM, Ford, Chrysler) has put in question the whole American business model, copied worldwide, that once underpinned their dominance. The authors chart the rise of the Asia-Pacific region as the driver of current production and demand growth, but argue that while the world’s population may peak at about 10 billion, global resources will never permit most of the world to enjoy anything like the 0.75 cars-per-capita US level of car ownership. Unlike many other analysts, Nieuwenhuis and Wells take account of the important role of used cars in assuring the world’s mobility, and acknowledge the crucial economic importance of activities downstream of car assembly plants. Transforming the industry’s prospects They write in the report’s Executive Summary, “There is a mistaken belief among car manufacturers that their activity is the be all and end all of automobility. While there is no car market without somebody making a car, there is no business without somebody making money, and that is where car makers seem to be missing a trick or two. Manufacturers only capture a limited slice of the total automotive value chain. “New business models for the future would need to capture more of that value chain by integrating assembly, distribution and aftercare. This kind of thinking could also ultimately lead to a more sustainable car industry in economic, social and environmental terms. The current recession with its attendant credit crunch may well accelerate this process of industrial transformation. Many current players have proved to be ill-adapted to the 21st century automotive ecosystem. We may see some radically new business models emerge within the next 10 or 20 years.” Besides preparing readers for the future, Car Futures – Rethinking the automotive industry beyond the American model also provides the historical information and economic and technical data to help readers understand how the auto industry became the problematical phenomenon it now is, commanding big subsidies to support overcapacity while its global environmental footprint is still growing. Car Futures – Rethinking the automotive industry beyond the American model (download)Executive Summary Car Futures – Rethinking the automotive industry beyond the American model (download)Car Futures – Rethinking the automotive industry beyond the American model (download)To access the sample report click here To access this sample you must be registered with us. If you are already registered with us please login below. Otherwise click here to register. Car Futures – Rethinking the automotive industry beyond the American model (download)If you need help straight away, please call Chris Clarke on: +44 (0)1527 573 604 Intl or 1-866-545-5878 US Toll Free. Alternatively, you can chat live with one of our sales representatives by clicking on the image below.
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