By Dave Leggett | 22 November 2012
Subaru is hitting new sales records in the US market and considering a major expansion to its US output by the middle of the decade.
Yasuyuki Yoshinaga, president of Fuji Heavy Industries, has said in an interview with Kyodo News that Subaru is planning to boost vehicle output in the US by 130,000 units a year to around 300,000 per annum as early as the business year starting April 2016. A final decision on the plan is expected by the end of this year.
The plan would entail increasing output at its existing plant in Indiana and the report said that it is in addition to an earlier announcement that Fuji Heavy will raise its production in the US by 30,000 units to 200,000 units by the summer of 2014.
Subaru of America Inc. is anticipating US sales of over 320,000 vehicles by year-end, Kyodo reported. It has already exceeded last year's 266,989 units, marking record sales for the fourth consecutive year.
“There is strong momentum in sales in the United States," Yoshinaga told Kyodo, adding, "They are likely to exceed 350,000 units in 2013."
Japanese carmakers are looking, where possible, to shift manufacturing activity overseas to offset the headwind provided by the high value of the yen.