Okay, we've heard the lurid stories and understand that Mattel has recalled a whole load of Barbie toys made in China due to lead in the paint. Not good to suck on. But an automaker's promotional mug?

Nissan said Friday that it was recalling tens of thousands of mugs it gave away in Japan because the paint contains excessive lead, Reuters reported.

It said it took the action after a hapless car-shopper fell ill after drinking from one of the mugs and complained.

Nissan Motor said the cups, which it was giving to anyone who test-drove one of its cars in Japan during a sales initiative that started on August 16, had a lead content that was more than 30% above the permissible level.

Japan's third-biggest carmaker said it would recall the mugs, which it said could have reached as many as 87,000 potential customers.

Apparently, it did not know the identity of the manufacturer in China, the Reuters report said.