CANADA: Yahoo! Canada and Ford Drive Away with Online Marketing Program
Yahoo! Canada ( www.yahoo.ca ) today announced that it has been selected by Ford Motor Company of Canada to develop and execute an online marketing campaign for the major Canadian automotive manufacturer. In this new relationship, Ford will leverage Yahoo! Canada's innovative fusion marketing program to expand its reach to online consumers through promotional campaigns, targeted advertising and direct marketing initiatives. Yahoo! Canada's fusion marketing approach combines integrated sales and marketing programs with online advertising to allow businesses to connect directly with Yahoo! Canada's broad audience through numerous occasions and points of contact.
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