USA: World Record Established by Neiman Marcus Thunderbird
It only took Neiman Marcus two hours - fifteen minutes to sell out of the 200 exclusive 2002 model year Thunderbirds offered for sale in the Christmas Edition Neiman Marcus catalog. The sale is a world record for any vehicle offered through the Neiman catalogue, and the car sold out faster than many other products and events offered. A toll free phone number was published in Neiman's Christmas Book and All 25 phone lines set up to take the calls were busy within 10 seconds as callers jammed the lines in search of the elusive T-Bird and their own piece of automotive history, prior to the vehicle even being built.
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