Hugh Reid, currently Volvo Car UK 's director of sales & dealer operations, has been appointed managing director from 1 September 2002. He succeeds Gerry Keaney who has been promoted to vice president, sales, at Volvo Car Corporation. Having joined Volvo in 1985, from Renault UK, as the business development manager for the Scottish dealer network, Fife-born Reid, 48, took on further field roles before being appointed managing director of Volvo's jointly owned finance company in 1994.