AUSTRALIA: Volvo advertising swings from the palmtops
Swedish car maker Volvo is to capitalise on the growing popularity of 'palmtop' hand-held computers in Australia with its advertising campaign for the new S60 model range. The company will become the first car company to feature advertisements on Palm Pilot hand-held organisers and computers. Volvo will also advertise on the internet broadband medium, using Telstra and Optus sites, enabling users to go directly to an animated movie-style promotion of the new car.
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