USA: Volkswagen Teams with Carabunga.com on "Dealer First"
Carabunga.com, a wholly-owned subsidiary of Newgen Results Corporation (Nasdaq:NWGN), today announced it has teamed with Volkswagen to launch a unique Web-based e-Coupon site, Dealer First(TM) ( www.dealerfirst.com ) Expected to be available this quarter, Dealer First will allow Volkswagen dealers to use an Internet browser to quickly create targeted, highly customized direct mailings of service coupons to both existing and prospective customers. Using the new Web site, dealers will be able to choose either a featured promotion, or to craft their own coupon mailer from several refined examples available to member dealers as point-and-click dynamic HTML files.
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