EXCLUSIVE: AUSTRALIA: Virtual reality cuts Holden niche vehicle design time to 22 months
General Motors affiliate Holden is to create a multi-million dollar virtual reality studio at its Elizabeth, South Australia, plant to cut the time it takes to design niche vehicles from three years to 22 months, writes Mike Duffy. When commissioned later this year, the studio will eliminate time-consuming manufacturing processes and the need for designers and engineers to fly to Adelaide from Holden's main design facility in Melbourne.
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