SWITZERLAND: Viper V10 sportster could spearhead European Dodge launch
Chrysler is considering exporting its Dodge Viper V10 engine sportscar, to establish the Dodge brand in Europe, Jim Schroer, head of marketing and advertising with DaimlerChrysler AG's US arm, told Reuters. Schroer told Reuters in an interview at the Geneva motor show that Chrysler would decide by the end of the year whether to launch the Dodge brand and the Viper in Europe.
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