BEIJING: Victoria Beckham does a Posh Evoque
Evoque SE is first collaboration with Beckham since announcement in 2010
It's been two years since the deal was announced but the first collaboration between LA-based British fashion designer and former Spice Girl Victoria Beckham and Tata Motors-owned Land Rover has broken cover as a 200-unit Evoque Special Edition revealed ahead of the Beijing show.
It's the first Land Rover to feature hand-finished matt paint with gloss black detailing and has unique 20" gloss black forged alloy wheels with rose-gold accents, rose-gold plated grille surround and badging, soft vintage inspired tan semi-aniline leather interior seats with hand-finished feature stitch, semi-aniline leather door inserts, armrests and cubby lid, exclusive rose-gold plated interior accents, mohair floor mats and microsuede headlining, new interior trim materials such as black lacquers veneers, textured aluminium and soft-feel black paint, bespoke four-piece leather luggage set and a hand-sewn leather wallet for the owner's manual signed by Beckham.
The car has the two-litre petrol engine and four-wheel drive and is limited to a maximum of 200 vehicles worldwide with first vehicles allocated to Chinese customers. The model will be hand-finished by Land Rover's Engineering to Order division (ETO) and is priced from GBP79,995, about double the standard sticker.
Land Rover design chief Gerry McGovern said: "We wanted to create a special edition that extends its character in a new direction through understated, restrained colour and detail changes.
"Both Land Rover and Victoria Beckham are British luxury brands with credibility and global appeal, this dual 'Britishness' makes the collaboration even more exciting especially when considering the huge audience for bespoke products around the world, particularly in China, Russia and Brazil where Land Rover is growing."