GENEVA SHOW: Vehicle makers facing "deflationary pricing environment" - Ford COO
Vehicle makers are facing a deflationary pricing environment as consumers demand more equipment and features on cars for the same or lower prices, Ford chief operating officer Nick Scheele said at the Geneva motor show on Tuesday.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-auto gives its paid members access to the very best automotive market coverage.
Today I can offer you 30 days access for $1 - and that includes just-auto plus.
Dave Leggett, editor of just-auto
* plus VAT if applicable