MEXICO: VAG takes new marques to market
Volkswagen of Mexico will launch Seat sub-compact models in Mexico on December 11, importing the cars from Spain. Executives said the move is in response to increased competition in the Mexican sub-compact market. Ford recently introduced its Fiesta model while DaimlerChrysler has just begun selling the imported Hyundai Atos city car. Volkswagen currently leads the Mexican sub-compact vehicle market, with a share of 28%.
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