GENEVA WRAP: US-style price war spills across Atlantic
A price war that has eroded profits in the United States is spilling over to Europe as carmakers try to spur demand with discounts and free extras such as air conditioning, executives at this week's Geneva car show told the Reuters news agency, which noted that the trend bodes ill for operating margins at carmakers already confronting sluggish consumer demand.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-auto gives its paid members access to the very best automotive market coverage.
And now there’s just-auto plus, our premium membership that gives you exclusive component forecast data, company profiles and extended news coverage - just for premium members.
Today I can offer you 30 days access for $1 - and that includes just-auto plus.
Dave Leggett, editor of just-auto
* plus VAT if applicable