CHINA: Toyota to launch new brand
By Chris Wright | 22 November 2012
Toyota will join Nissan and Honda in launching a China-only brand next year through its two local joint ventures.
Nissan will add a China-only brand electric vehicle by 2015, the carmaker’s spokesman in the country said.
Speaking on the sidelines of the Guangzhou show, Du Fan said Nissan will launch the Venucia e30 with joint venture partner Dongfeng Motor.
The Japanese carmaker will also start pilot projects in 15 Chinese cities to promote the car jointly with local governments next year.
Nissan is currently promoting its own electric Leaf in Wuhan and the company has already launched two cars under the Venucia badge, D50 and R50, to tap the lower-end of the market now dominated by China's indigenous brands.
Toyota said it will launch two China-only brands developed in partnership with FAW Group and Guangzhou Automobile.
Hiroji Onishi, Toyota's senior managing officer, did not say which venture will roll out its China-only brand first.
Sectors: Emerging markets, Vehicle manufacturers, Vehicle product & design
Companies: Toyota, Nissan, Honda, FAW
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