USA:Toyota Teams Up With MindArrow to Promote Prius, Celica with eBrochures
MindArrow Systems (OTC: ARRW - news), a provider of hosted, Web-based ASP solutions designed to replace printed brochures and direct mail with electronic multimedia messages, today announced the launch of two additional interactive marketing campaigns for Toyota Motor Sales USA. In an effort to drive consumer awareness of Toyota's environmentally-friendly Prius sedan and the redesigned Celica coupe, MindArrow distributed interactive, multimedia eBrochures® to consumers who opted-in to receive information via e-mail about these new vehicles. Toyota employed a similar multimedia campaign in conjunction with MindArrow surrounding the launch of the MR2 Spyder in April, resulting in an overall response rate of 18 percent.
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