Toyota Motor said cumulative global sales of its hybrid vehicles reached 9.014m units on 30 April 2016, surpassing the 9m unit mark. This latest million-unit milestone was achieved in just nine months.

Based on the stance that Eco-friendly vehicles can only truly have a significant positive impact if they are widely used, Toyota has endeavoured to encourage the mass-market adoption of hybrid vehicles across the globe.

In 2015, it added a hybrid model of the popular minivan, the Sienta and began selling the fourth-generation Prius. Overseas, Toyota introduced the Corolla and Levin hybrid models in China - with locally-produced hybrid systems - and added a hybrid model of the RAV4 to its ever-increasing hybrid line-up. As of the end of April 2016, Toyota is selling 33 hybrid passenger car models and one plug-in hybrid (PHV) model in more than 90 countries and regions.

Toyota is working to expand its lineup of hybrid vehicles even further and will work to contribute to the environment by achieving annual sales of 1.5m units, and cumulative sales of 15m units by 2020.

Toyota calculates that as of 30 April 2016, the use of Toyota hybrid vehicles in lieu of conventional vehicles of similar size and driving performance has resulted in approximately 67m fewer tonnes of CO2 emissions - believed to be a cause of global warming. Toyota also estimates that its hybrid vehicles have saved approximately 25mn kilolitres of gasoline compared to the amount used by gasoline-powered vehicles in the same class.

Toyota launched the Coaster Hybrid EV in August 1997 and the Prius in December of the same year.

Toyota has positioned hybrid technologies, which encompass all of the component technologies necessary for the development of environment-friendly cars and which facilitate the use of different fuel combinations, as core environmental technologies for the 21st century.