Toyota Motor plans to resume production of eight models involved in a safety recall on 8 February, after it detailed plans to fix 2.4m vehicles and sought to salvage its reputation with a PR blitz.

Toyota, whose reputation for quality and reliability helped it overtake General Motors as the world's top carmaker, is facing a storm of criticism in the US for moving too slowly to address a fault that allegedly causes unintended and dangerous acceleration. Some media have claimed the problem is electronic and not a mechanical defect in accelerator pedals.

But on Monday the company said it was confident it had found a fix.

Speaking to The Today Show on NBC, Jim Lentz, president of Toyota Motor Sales USA and a 28-year veteran at the carmaker, on Monday said the company was confident it had found a fix for the 2.4m affected vehicles.

Hiroaki Osakabe, a fund manager at Chibagin Asset management, told Reuters: "This (recall) was expanded across the globe and has really put Toyota under the spotlight."

"This could hurt Toyota's brand image, and there's definitely concern about a longer-term damage to the image ... It could also affect Toyota's overall competitiveness."

On Sunday, Toyota began a US media blitz with full-page ads in major newspapers alerting consumers to the recall and production shutdown that will last at least a week.

Referring to recalls that affected shared Toyota, Peugeot and Citroen models built in the Czech Republic, Societe Generale analysts said the debacle did not call into question carmakers' strategy of sharing costs by using joint platforms and parts across several models.

"If you weigh up the risks and the rewards, it's worth exposing yourself to the risks, which remain minimal, from time to time."

Toyota said on Monday an unknown number of vehicles sold in the Middle East were also fitted with defective accelerators, but the problems seen elsewhere were unlikely to occur there because of the difference in climate.

Meanwhile, in the US, Hyundai launched a Toyota-targeted incentive programme, joining GM, Ford, Chrysler and others in a similar plan.