DETROIT SHOW: Toyota plans doubling of full-size pickup volume in three years
Toyota Motor aims to double its US sales of full-size pickup trucks in three years by bringing production at its planned San Antonio, Texas plant up to full capacity by 2008.
Reuters said Toyota now sells about 100,000 to 110,000 units in the segment a year with the Tundra, and is constructing the new 120,000 units-a-year San Antonio plant to go online in late 2006.
"In 2008, we will have doubled our sales at full capacity," Yukitoshi Funo, chief executive of Toyota Motor Sales USA, told Reuters in an interview at the motor show in Detroit.
"With 230,000 units, we would have 10% of the full-size pickup market," he reportedly said, noting that would be close to Toyota's overall US market share of 12.2% last year.
Reuters noted that while light trucks accounted for 54% of the total US auto market last year, they made up only 47% of all Toyota vehicles sold. Funo reportedly said the automaker should at least be able to match the industry ratio.