USA: Toyota, hardware retailer, to jointly promote SUV
Toyota and hardware retailer Restoration Hardware are to partner in a cross-marketing programme for the automaker's mid-size Highlander SUV. The "Driving It Home" programme was developed to reach potential buyers with young families considering an SUV. A six-page advertising section will appear in May 2001 issues of several Conde Nast publications including Vanity Fair, Bon Appetit, Conde Nast Traveller and House & Garden.
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