Toyota Motor Sales USA has cut the price of its Prius plug-in models by US$2,010 to $4,690, so the range is now $29,990 to $34,905.

By comparison, the sole, highly specified model available here in the UK is priced at GBP33,245 on the road ($53,019) though that reduces to GBP28,245 ($45,046) after a GBP5,000 rebate for electric cars is applied

The US plug-in qualifies for a federal tax credit of up to $2,500 in addition to California state Clean Vehicle Rebate Program (CVRP) which offers a further $1,500 rebate.

The model is also eligible for the state HOV (carpool) lane sticker.

TMS sells the plug-in in 15 states (California, Oregon, Washington, Arizona, Maine, Massachusetts, Vermont, New Hampshire, Rhode Island, Connecticut, New York, New Jersey, Maryland, Virginia and Hawaii).

Alec Gutierrez, senior analyst at Kelley Blue Book, said: "Toyota is the latest manufacturer to slash pricing on a plug-in hybrid or all-electric vehicle, a clear indication pricing in this space remains out of reach for most consumers.  Even at $30,000 or below, manufacturers will find it difficult to attract buyers, especially with gas prices trending downward and gas-powered vehicles becoming more fuel-efficient than ever before.

"The Prius Plug-In will likely see a slight bump in sales after this price decrease but overall volume will pale in comparison to its Corolla and other compact cars that are capable of achieving close to 40 mpg on the highway for less than $20,000."

His colleague, Eric Ibara, director of residual values, added: "We now have nearly two years of history with EV and plug-in hybrid sales, and the results have been disappointing at best. Gas prices haven’t helped as they have remained below $4 a gallon for most of the time. KBB's residual values reflect this sorry fact as the electric vehicle segment, which includes plug-in hybrids, are lower than any other segment by more than eight percentage points.  This reflects the price premiums that accompany most of the vehicles in this segment and the soft consumer demand."

Show the press release

2014 Toyota Prius Plug-In to Start Under $30,000

 

  • Base Prius Plug-in model MSRP reduced by $2,010 to $29,990
  • Prius Plug-in Advanced model MSRP reduced by $4,620 to $34,905

2012 - 2014 Toyota Prius Plug-in 026
2012, 2013 and 2014 Toyota Prius Plug-in Hybrid


2012 - 2014 Toyota Prius Plug-in 002
2012, 2013 and 2014 Toyota Prius Plug-in Hybrid
TORRANCE, Calif., Oct. 9, 2013 – It just got a little easier for drivers to maximize their fuel savings and be environmentally responsible. 

Toyota’s most advanced technology passenger car, the Prius Plug-in, will be available to customers at a substantially reduced price beginning with the 2014 model year.

Toyota has reduced MSRP on the 2014 Prius Plug-in Hybrid by over $2,000, making the starting MSRP $29,990 (excluding DPH). This price repositioning on the base Prius Plug-in Hybrid is not accompanied by any reduction in vehicle content.

The 2014 Prius Plug-in Hybrid is well-equipped (similar to a Prius Three), but adds these appealing features:

  • Heated cloth front seats – a unique standard feature available only on Prius Plug-in
  • Remote Climate – a feature that allows customers to activate their A/C remotely (standard on Prius Plug-in, available on Prius Three)
  • Ability to drive extended distances in EV Mode, helping to increase  fuel efficiency
  • Unique 10-spoke alloy wheels
  • 1 additional year of Roadside Assistance through ToyotaCare, for a total of 3 year

Pricing for the 2014 Prius Plug-in Advanced model has also been adjusted to make the model more accessible to consumers with a $4,620 reduction in MSRP to $34,905 (excluding DPH).  The Prius Plug-in Advanced will still offer popular features including:

  • Premium HDD Navigation with Entune® App Suite (including Plug-in Hybrid Applications) and JBL
  • SofTex-trimmed heated front seats
  • 8-way power-adjustable driver’s seat with power lumbar support
  • Head-Up Display
  • Safety Connect

The 2014 Prius Plug-in Advanced will offer DRCC (Dynamic Radar Cruise Control, PCS (Pre-Collision System), LED headlights and fog lights as part of an optional Technology Package for customers seeking the highest level of technology.

Production of the 2014 model year Prius Plug-in begins in October with pricing taking effect when these models arrive in showrooms in November.The Prius Plug-in qualifies for a Federal Tax Credit of up to $2,500 in addition to the State of California’s Clean Vehicle Rebate Program (CVRP) which offers a $1,500 rebate. Information about the Federal Tax credit and vehicle eligibility can be found on: http://www.irs.gov/businesses/article/0,,id=219867,00.html

The 2014 Prius Plug-in is also eligible for the State of California’s HOV lane sticker (www.arb.ca.gov/msprog/carpool/carpool.htm). The Prius Plug-in is available in 15 states (California, Oregon, Washington, Arizona, Maine, Massachusetts, Vermont, New Hampshire, Rhode Island, Connecticut, New York, New Jersey, Maryland, Virginia and Hawaii). For special deals in your local area, please visit www.buyatoyota.com.

 
Grade Engine/ Trans. Highlight Features 13MY MSRP 14MY MSRP MSRP $ Change MSRP % Change
Plug-in Hybrid 1.8-liter HSD/
E-CVT
Display Audio with Navigation, Entune App Suite and backup camera; USB/Aux and Bluetooth; unique 15” alloy wheels, Smart Key System on 3 doors and Push Button Start; heated front seats; Remote Climate; HSD blue accent headlights and exclusive Plug-in Hybrid badging; additional year of Roadside Assistance through ToyotaCare
 
$32,000 $29,990* -$2,010 -6.3%
Plug-in
Hybrid Advanced
1.8-liter HSD/
E-CVT
Prius Plug-in Hybrid plus:
Premium HDD Navigation with Entune App Suite (including Plug-in Hybrid Applications) and JBL, SofTex-trimmed heated front seats, 8-way power-adjustable driver’s seat with power lumbar support, Head-Up Display, Safety Connect
$39,525 $34,905* -$4,620 -11.7%
 
       

 









*Prices in Hawaii will vary. 
 
Name Description MSRP
Technology Package (available on Prius Plug-in Advanced) Dynamic Radar Cruise Control, Pre-Collision System, LED Headlights and Fog Lights $2,610
Special color Blizzard Pearl $395



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Original source: TMS